DIPSOMANIA PROPOSAL • LAYOUT
In this project my team was asked to write and layout a proposal for a radio spot for a hypothetical restaurant. As part of this project we researched demographic data for the restaurant owner’s previous restaurants in other states in the US as well as that of the local community. We were not told specifically what issues the client wanted to resolve. We were told to review the data and encouraged to ask questions so we could get to know our potential client. The proposal comprised defining a specific problem and solution, understanding the target demographic and creating a radio spot to meet that need. We were additionally encouraged to look for future recommendations and make suggestions how the current spot might be adapted to a long-term campaign. We had the opportunity to present our proposal to not just the hypothetical client but a board of investors made up of our peers.
Though ultimately the project was misdirected by some decisions by our “agency’s” leaders, it was a good experience. I observed what was needed to run a department as opposed to being one of its members. It was made clear how much research is involved in marketing and advertising, how well you need to try to know your client and maintain a clear image of the big picture. As a designer, it’s easy to get hung up on the minutia of a project and get confused with where the overall goal is. This has also been a very illuminating experience looking at different management styles and noticing how working as a department or group brings to light some of our worst behavioral habits under stress. Often but not always are these things we are already aware of, but it makes it acutely clear how it will affect us once we get into a group situation.