FREE MY SOUL • BRANDING
I was asked by an organization called Free My Soul to help them with creating some branding and t-shirt designs. They are an organization dedicated to promoting cultural enterprise by native African companies as well as African immigrants and refugees in Utah. Their goals were to show how native African design and businesses had untapped quality goods and products created by creative and well educated native individuals. The head of this enterprise had already created some of his own designs but needed them to be converted to a digital form. In addition to recreating his designs in Illustrator I was asked to create my own design for their t-shirt line using the idea of blood diamonds. This project led him to request using one of my paintings on wood of Africa as a quilt using traditional African quilt patterns also as a potential design for their branding materials.