SCOOPS & CUPS • PACKAGE DESIGN
In this project, I needed to create a single fold tag for a set of kitchen measuring spoons. I wanted to create imagery that would simulate a competition ribbon conveying to the customer this product was “the best.” I thought since most ribbons today cut at the bottom, I could use that shape to create a section of the of other side of the fold that would peek through. Since the logo was required on both sides I planned on putting the logo on the inside of the fold and it could peek through notch shape being cut into the from for the ribbon shape. I had a good time coming up with icons to bullet the various qualities of the product, especially that of the foot and spout on each one of the measuring cups. I felt using calligraphy would give the tag the look of and engraved medal with a ribbon. I thought this image a little more polished than just a ribbon rosette shape. This gave me more room to work with and allowed me to include little icons representing the spoons themselves on the “medal.” I generally feel the design was successful, but like all designers I would always like to keep pushing my design.