VISUAL IDENTITYI designed logos and visual identities for two related political commentary blogs owned by the same client, each representing opposing perspectives. The goal was to create distinct identities that clearly communicated ideological differences while maintaining a shared sense of reliability, professionalism, and clarity.
For Blue Talk Radio, I developed a clean, modern look, drawing on visual cues associated with broadcast media such as sound waves and “on air” signage to reinforce the idea of timely commentary and discussion. Red Caucus leans more traditional, using classic typographic structure and familiar visual language to convey stability and trust. Together, the designs balance contrast and cohesion, ensuring each brand stands on its own while remaining visually aligned as part of a paired platform. CLIENT Georgia Proctor Blue Talk Radio Red Caucus |
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