PAPER ALCHEMIST - STORE BRANDING
I needed to create a more solid look for my fine art shop. After toying around with a name that represented my creative collage process, I finally decided on the name The Paper Alchemist. I loved the idea of representing the pseudo-logical yet creative art I create with various types trapped in a bottle. To complement this, I concocted a surface design of alchemical symbols for the packaging. Since my shops are extensions of my branding, I chose to keep a red and blue color palette but vary it towards colors that felt a little more classic and refined.