PAPER ALCHEMIST - STORE BRANDING

For my fine art shop, The Paper Alchemist, I developed a cohesive identity reflecting my collage-based creative process. The name evokes the blend of logic and experimentation in my work, with typesetting and design “trapped in a bottle.” I created surface patterns of alchemical symbols for the packaging, and maintained a refined red-and-blue palette to unify the brand while emphasizing its artistic and professional tone.