MYRTILLES - SHOP BRANDING
I wanted to design a solid and playful visual identity for my Etsy shop through which I sell my illustration goods. The shop's name Myrtilles means blueberries in French. Since the brand represents my love of printed items and commercial illustration, I loved the idea of calling back to the style of early print, where fills were often created using hatching and contour lines. I also loved the idea of a chunkier line weight. Pulling from other printing formats of woodblock and linoleum printing lends to the aspect of whimsy.