MYRTILLES - SHOP BRANDINGI created the visual identity for my Etsy shop, Myrtilles, which sells illustration goods and stationery. The brand blends playful, whimsical elements with clear, structured design, drawing inspiration from early print techniques and chunky, hand-drawn lines. Each collection’s typography and illustration were carefully crafted to balance charm, readability, and thematic consistency across both digital and physical products.
|
|
|
|
This collection blends elements of contemporary “kawaii” culture with the simplicity and charm of vintage two-color illustrations from the 1930s–50s. The design balances playful aesthetics with timeless visual appeal.
|
|
I chose a monolinear cursive type for its combination of softness and femininity, paired with strength and consistency in the line weight. The simple title highlights the design’s message without overpowering it.
|
|
Chunky, puffy type echoes the whimsical character of the illustrations, with a playful rhythm in the letterforms.
|
|
This collection uses a vintage-inspired hand-lettered style reminiscent of old market signs and window art. The type evokes nostalgia for childhood Halloween holidays while remaining bold and readable.
|
|
Soft color palette and playful type complement the whimsical, collectible charm designs.
|
|
Drawing inspiration from 1940s Christmas card illustrations, this collection features soft hand-lettered scripts that contrast with geometric design elements of the era, celebrating both nostalgia and playful typography.
|
|
Designed for Lunar New Year cards, this collection combines festive illustrations with thoughtful typographic choices to reflect celebration and tradition.
|
|
Stylized hand script and print combine with playful motifs to highlight humor and charm in Valentine’s Day designs.
|
|
Child-like, sweet lettering evokes the festive treats of Hina Matsuri while maintaining clean, classic legibility, complementing the celebratory motifs.
|
|
